An emerging DTC skincare brand went from under $10K a month in spend with inconsistent returns to a reliable six-figure monthly revenue engine.
Lumen & Co. had gone through two prior agencies before coming to us, both of which ran broad Meta campaigns across the brand's full 12-product line with no clear prospecting or retargeting structure. Returns were inconsistent month to month, and every attempt to increase budget just made results worse instead of better.
The brand had three genuinely strong hero products, but the ad account treated all 12 SKUs the same.
Scaling started with narrowing focus, not widening it.
The nine slower-moving SKUs were pulled from paid entirely, letting budget concentrate on the products actually driving repeat demand.
Prospecting and retargeting were rebuilt as distinct campaign structures with separate budgets, rather than one blended campaign competing with itself.
Every week's creative tested variations of one core message, rather than juggling a dozen unrelated angles at once.
Scaling budget now increases revenue instead of eroding returns.
"We went through two agencies before Momentum, and both kept promising scale and delivering inconsistency. What actually worked was narrowing our focus to three products instead of pretending our whole catalog deserved equal ad spend."
A 30-minute audit, no pitch attached.